challenge
Latin American entrepreneurs often face a complicated, English-only trademark registration process when entering the U.S. market. Between unfamiliar legal terminology, USPTO requirements, and the lack of accessible tools designed for them, the journey is overwhelming. TrademarkBetter set out to bridge this gap—creating a bilingual, intuitive platform that guides users with minimal legal knowledge while also offering a streamlined operational system for trademark attorneys.
approach
Working closely with an intellectual property lawyer, I led the UX, UI, and branding efforts to design a platform that would be both legally compliant and user-friendly. We translated and adapted the entire workflow to Spanish, simplified decision points, and structured the process into clear, digestible steps. For legal professionals, I created a dedicated Lawyer Management Platform that centralizes requests, documents, and communication, improving efficiency and reducing administrative load.
Visually, the identity uses a royal blue palette to evoke trust and professionalism, complemented by lime green accents to bring a modern and approachable feel. Every interface component was crafted to reduce friction and build confidence, ensuring a seamless experience for both entrepreneurs and attorneys.
TrademarkBetter is a bilingual platform that helps Latin American entrepreneurs register trademarks in the U.S. through a clear, step-by-step experience. It simplifies USPTO requirements for users with little legal knowledge and provides lawyers with an efficient dashboard to manage cases and collaborate with clients.
The design centers on clarity and accessibility. Simplified flows, bilingual content, and intuitive forms reduce friction for entrepreneurs, while tailored tools support attorneys in managing filings more efficiently.
The visual identity pairs a trustworthy royal blue with energetic lime green accents for a modern yet professional look. The palette reinforces credibility while keeping the platform approachable and fresh.
