Artly
A learning platform focused on illustration and art skills.
The Ultimate Illustration Learning Platform
What I Did
User Research
UX/UI Design
Visual Identity
Prototype & Testing
Concept Project
Artly is the go-to platform for aspiring and experienced illustrators seeking to enhance their artistic skills and unleash their creativity. With a specialized focus on illustration and art skills, Artly fills a gap in the learning platform market, offering a wide range of courses taught by top artists, practical exercises, and inspiration from experienced professionals. Created to empower individuals of all skill levels, Artly provides high-quality courses, practical exercises, and inspiration to foster personal growth, ignite creativity, and cultivate a vibrant community of passionate learners committed to refining their artistic abilities. Explore, learn, and unlock your artistic potential with Artly.
Artly's Diverse Audience
Artly is designed for a diverse range of individuals interested in illustration and art skills. Our target audience includes:
Unleash Your Artistic Journey through Learning, Practice, and Community
My primary focus is to address the fundamental needs of the target audience by providing them with an intuitive platform that fosters learning, practice, and engagement within a vibrant artistic community.
Learn
My goal is to empower the user to learn at their own pace, offering the flexibility to explore a wide range of art topics from the comfort of their own home. Through user-centric design, I strive to create a seamless learning experience that enables them to expand their skills and knowledge effectively.
Practice
I understand that practice is an integral part of artistic growth. As part of my solution, I provide them with the opportunity to engage in challenges designed as friendly art competitions. These challenges, hosted by industry professionals, allow them to showcase their talent, receive valuable feedback, and further refine their skills.
Connect
Within the platform, I facilitate connections and interactions with top professionals in the field. Within this community, they can engage with like-minded individuals, exchange ideas, and unlock the best-kept secrets of the creative world.
Mapping the Artly Experience
The Artly sitemap aims to provide users with a clear and intuitive navigation structure, enabling easy access to courses, challenges, community engagement, and support resources, fostering a seamless and enriching artistic journey.
Creating a Canvas for Success
These design principles work in harmony to provide an engaging and enriching experience for users, allowing them to discover, practice, and ultimately grow and thrive as artists within the Artly platform.
A Roadmap to Success
After conducting thorough research, I examined various wireframe solutions and subjected them to an iterative process of feedback and usability testing. This approach aimed to enhance the user experience, resulting in a seamless and intuitive interaction for users.
Infusing Vibrancy and Expression
It embodies a vibrant aesthetic with a carefully curated color palette that exudes energy and creativity. The use of a duotone illustration adds depth and visual interest to the design, providing a distinct artistic flair. Typography plays a significant role, with a combination of both serif and sans-serif fonts employed to highlight messages and titles, adding emphasis and visual impact. The logo, featuring a ligature reminiscent of hand-drawn elements, captures the essence of Artly's artistic spirit while maintaining a clean and simple design. Together, these elements create a cohesive and visually appealing style that reflects Artly's commitment to fostering artistic growth and expression.
Where Inspiration Meets Skill Development
Artly's home page is a dynamic gateway to an artistic journey, inviting users to "Grow and thrive" by subscribing and joining the vibrant creative community. The page showcases an array of captivating courses, encouraging users to discover the best learning opportunities tailored to their artistic interests. With a visually compelling design, Artly highlights its offerings, emphasizing the quality and expertise of professional teachers. User testimonials and comments are prominently displayed, building trust and credibility among potential new users. Through a seamless and intuitive user interface, the home page presents an enticing glimpse into the world of Artly, inspiring individuals to embark on a transformative artistic experience.
Navigating a World of Artistic Possibilities
Artly's menu provides a user-friendly and intuitive navigation experience, organized into four main categories: Fine Arts, Animation, Styles, and Programs. Each category offers a comprehensive selection of courses and resources tailored to specific interests and goals. Whether users aspire to master traditional fine arts, explore the world of animation, experiment with different artistic styles, or dive into specialized art programs, Artly's menu ensures easy access to relevant content.
Additionally, Artly's menu includes a clear and compelling call-to-action (CTA) for challenges. By participating in these engaging art competitions, users can put their skills to the test, receive valuable feedback, and further refine their artistic abilities. The menu design reflects Artly's commitment to providing a seamless and enjoyable user experience, allowing artists of all levels to navigate effortlessly and find the inspiration and resources they need to elevate their craft.
Explore, Filter, and Learn
Artly's Courses and Category Page offers a comprehensive selection of courses to cater to every artistic interest and skill level. The courses are thoughtfully organized into three main groups: Featured, Best Sellers, and All Courses, providing users with easy access to popular and curated options.
To enhance user convenience, the left side of the page features a dedicated column providing direct access to different course categories. This eliminates the need to open the menu while navigating through the courses, allowing for a seamless and efficient browsing experience.
Once users enter a specific category, the left column transforms into a Filter and Sorting options panel. This enables users to further refine their search based on their preferences, narrowing down the course selection to meet their specific requirements.
With a user-centric design approach, Artly's Courses and Category Page ensures that users can effortlessly explore and discover courses of interest while enjoying the flexibility to customize their search experience. It empowers artists to find the perfect courses that align with their artistic goals, fostering continuous growth and learning within the creative community.
Discover the Course
Artly's Course Detail Page provides users with a comprehensive overview of each course, ensuring they have all the necessary information to make informed decisions. The page features a video introduction, course details such as description, price, length, rating, and participant count, as well as the course's level, lessons, materials, and requirements. It also highlights the instructor's information and includes authentic reviews from past participants. This comprehensive approach empowers users to understand the course's content, value, and instructor expertise, enabling them to make confident choices in their artistic learning journey.
Start Your Learning Journey
Artly's Course Page provides a comprehensive and user-friendly interface for learners to navigate their chosen courses. With direct access to the course lessons and a progress tracker on the right side, users can easily track their learning journey and pick up where they left off. The page offers an overview of the course, providing essential details and objectives. Additionally, users can access a variety of resources, including supplementary materials, reviews from other students, and projects shared by their peers. This fosters a collaborative and engaging learning environment, allowing users to gain inspiration and insights from fellow learners. Artly's Course Page aims to enhance the learning experience, promote progress, and create a sense of community among its users.
Navigate Your Artistic Journey with Ease
Artly's Profile Page offers users a personalized hub to track their artistic journey. Once subscribed and with a created profile, users can conveniently view their enrolled courses and track their progress. The page also features a prominent call-to-action to engage users in the monthly challenge, fostering their participation in the creative community. Based on their activity, Artly suggests courses that align with their interests, further enhancing their learning experience. Additionally, users can showcase their completed projects, review their challenge submissions, and curate a wishlist of courses they aspire to take. The Profile Page is designed to empower users, provide them with a sense of accomplishment, and encourage ongoing growth and exploration in their artistic endeavors.
Empowering Creativity Anywhere
Artly's mobile adaptation ensures a seamless and user-friendly experience for learners on the go. The mobile interface is thoughtfully designed to accommodate smaller screens while maintaining the core features and functionality of the platform. Users can easily navigate through courses, access their profile, and engage with the vibrant artistic community. The responsive design optimizes content layout and ensures clear visibility of course materials, progress tracking, and interactive elements. Artly's mobile adaptation empowers users to learn, practice, and connect conveniently from their smartphones, providing a flexible and immersive learning experience anytime, anywhere.
