AutoDeal
An app to browse used car dealers’ listings and connect with sellers.
Empowering Seamless Buyer-Dealer Connections for Optimal Car Deals
What I Did
User Research
UX/UI Design
Visual Identity
Prototype & Testing
Concept Project
AutoDeal is a dedicated Mexican online platform that prioritizes seamless connections between buyers and authorized car dealerships. Understanding the risks inherent in informal car transactions, AutoDeal aims to create a safe and trustworthy environment, enabling individuals to engage in secure and reliable vehicle transactions. By leveraging the dealership's representation of security, reliability, and formality, AutoDeal ensures enhanced safety measures and streamlined processes, empowering users to obtain the best possible deals.
The development of the AutoDeal mobile app focuses on providing a convenient, secure, and dependable platform for users to directly connect with authorized car dealerships. Through an intuitive user interface and comprehensive vehicle listings, the app enriches the user experience while promoting safe and efficient transactions. The objective is to establish AutoDeal as the trusted go-to platform for individuals seeking a secure, hassle-free solution to buy or sell used vehicles in the Mexican market.
Competitive Analysis for AutoDeal
The competitive analysis of AutoDeal against main competitors such as KAVAK and OLX Autos reveals distinct advantages that set AutoDeal apart in terms of user experience, trust, and convenience. Here are the key results:
Enhanced Trust and Transparency
1.
Unlike KAVAK and OLX Autos, where users may have concerns about the credibility of sellers and buyers due to limited information and reliance solely on pictures, AutoDeal ensures a higher level of trust and transparency. Users have the opportunity to directly buy or sell vehicles to authorized car dealerships. This eliminates uncertainties and allows users to select the car agency that best suits their preferences, providing assurance that the car's ownership and documentation are in order.
Physical Interaction and Testing
2.
While KAVAK and OLX Autos primarily facilitate online transactions, AutoDeal offers users the advantage of physically interacting with the vehicles they are interested in. Users can visit the car dealerships, examine the cars firsthand, and even schedule test drives. This aspect enhances the user experience and provides a more comprehensive evaluation before making a purchase decision.
Streamlined Buying and Selling Processes
3.
AutoDeal stands out by offering a more organized and formalized buying and selling process. By connecting users directly with authorized car dealerships, AutoDeal ensures that all necessary paperwork and formalities are taken care of. This eliminates the hassle and potential risks associated with informal transactions and provides a smoother experience for both buyers and sellers.
Selecting the Preferred Car Agency
4.
AutoDeal allows users to choose the car agency they prefer to engage with. This freedom enables users to align their preferences with specific car dealerships known for their reputation, customer service, and reliability. Such customization empowers users to have a more personalized and satisfactory experience while buying or selling a vehicle.
Overview of the app's structure and navigation
The sitemap of the AutoDeal app presents a well-organized structure that enhances user engagement and satisfaction, empowering users to navigate through the app's functionalities with ease and confidence.
The Design Principles that Drive AutoDeal's App
AutoDeal follows a set of design principles that aim to enhance the user experience and provide peace of mind throughout the car buying and selling process.
Wireframing a User-Centric Experience for AutoDeal's App
I explored different solutions, apply design principles, and refine the app's interface to create an intuitive and user-centered experience.
AutoDeal's Bodywork Style Guide
I designed AutoDeal’s branding a few years ago. I chose a vibrant color, fluorescent yellow, that not only stands out in the digital world but also exudes a futuristic and energetic feel. By selecting a color that didn't represent any existing brand, I ensured that all agencies in the country would feel included and embraced by AutoDeal's identity.
In addition to the striking color, I carefully selected a modern and sleek typography that perfectly complements the brand's aesthetic. The chosen typeface adds to the futuristic vibe and enhances legibility across various digital platforms, guaranteeing a seamless user experience.
The brand guidelines for AutoDeal embody a contemporary and dynamic visual identity that resonates with the target audience. The combination of fluorescent yellow as the primary color and the modern typography showcases AutoDeal's commitment to innovation, cutting-edge technology, and an inclusive approach in the digital realm.
Welcome to AutoDeal
The onboarding section of this app focuses on effectively communicating its value proposition and unique selling points. Through visually engaging screens, and concise messaging, the onboarding process captivates users and highlights the app's key features and benefits.
Discover, Search, and Find Your Perfect Vehicle
The Buy section of this app serves as the main action hub, prominently featured as the first screen users encounter upon launching the app. It prioritizes location by prominently displaying it at the top of the screen. The central search bar allows users to efficiently search for vehicles and apply filters. A help quiz is readily available to offer guidance, while a shortcut to search by brand caters to brand preferences. Recently added cars keep users updated on the latest inventory.
The section highlights the benefits of buying through AutoDeal, such as exclusive deals and a trusted dealership network. Additionally, users receive assistance in finding the best options based on size and type of use, ensuring a personalized search experience.
By combining intuitive features, location relevance, brand search, and valuable resources, the Buy section delivers a comprehensive and user-friendly car-buying experience. Users can make informed decisions while exploring a wide range of vehicles tailored to their needs.
Find Your Perfect Car with AutoDeal's Help Quiz
The Help Quiz provides personalized recommendations for users who are unsure of where to start their car-buying journey. By answering a series of questions about their needs and type of use, users receive tailored suggestions for the type of car that best suits them. The quiz simplifies the decision-making process, offering explanations behind the recommendations and saving users time and effort. It serves as a valuable starting point, providing guidance and narrowing down the choices to help users find their ideal vehicle.
Find, Explore, and Connect with AutoDeal's Buying Flow
AutoDeal's buying flow offers a user-friendly experience for finding and purchasing cars. Users can search by make, model, price, location, or car agency. Search results are displayed in small cards with key information, allowing quick evaluation. Upon selecting a car, users can access its complete details, including specifications and images.
As AutoDeal acts as a connection between buyers and car dealers, the primary call-to-action is to directly message the assigned salesman for the chosen car. This streamlines communication for inquiries, negotiations, test drives, and purchases.
The buying flow prioritizes efficiency and personalization, simplifying the car purchasing process. With flexible search options, concise information cards, comprehensive car profiles, and direct messaging, AutoDeal ensures a seamless and convenient experience from discovery to connection with car dealers.
Streamlined Process and Dedicated Assistance with AutoDeal's Selling Flow
On the first screen, users are prompted to start the process and are presented with the benefits of selling through the app. The selling flow is divided into two parts for efficient information gathering and estimation.
In the first part, users enter basic car information to receive an estimated price range. If users are genuinely interested, the second part requires more specific details to provide a more accurate estimate. Once the car's information is successfully uploaded, it is stored in AutoDeal's database.
A dedicated salesman is assigned to each listing, and they promptly reach out to users to continue the selling process. They assist with discussing details, negotiating pricing, and scheduling inspections.
AutoDeal's selling flow ensures a smooth and convenient selling experience. Users receive estimated price ranges, provide specific details, and benefit from personalized assistance throughout the process. By optimizing the selling journey, AutoDeal makes selling cars effortless and efficient.
