overview
Ualett is a fintech platform providing financial solutions for independent workers across the United States. As the company evolved and expanded its services, its digital experience needed to reflect a new brand identity while making complex financial products easier to understand and use.
approach
Working alongside Contra Studio, I contributed to the UX/UI design of both the website and mobile app, translating the refreshed brand into a cohesive digital experience.
The process focused on simplifying user journeys, establishing clear information hierarchies, and designing intuitive interfaces for financial services such as cash advances, banking, and international transfers. A consistent design system helped connect the experience across platforms while supporting the introduction of new features.
outcome
A unified digital experience that balances clarity, accessibility, and brand personality. The redesigned website and app bring consistency to Ualett's growing ecosystem, making financial services easier to navigate and understand while creating a flexible foundation for future growth.
